What is the link between a B2B e-commerce platform and an ERP?

For us, it’s simple: a B2B e-commerce platform must integrate with the ERP. After all, that ERP already contains all the data you need to sell. The most important elements:

• customers
• contacts
• shipping and billing addresses
• credit control
• products
• product information: images, specifications, prices, discounts, volume discounts, stock, and customer-specific agreements

Quotes and orders run through a layer on top of the ERP, optimized for placing orders. The solution provides separate front-ends for customers and sales representatives, plus an AI layer that reads and processes email attachments.

In practical terms, this means you don't have to retype or maintain product data, prices, or customer agreements in two places. The ERP always contains the correct information, and the e-commerce platform displays that data live to the right customer.

Why is an ERP integration so important for an SME wholesaler?

The goal is to keep the webshop and customer portals in sync with the ERP and to automate information processing, so the internal sales team doesn't have to enter every order manually. Orders, whether they come in via the webshop, the sales rep app, or AI order intake , land directly and accurately in the ERP. Stock, prices, and discounts are always correct because they come from the same source.

• Always up-to-date data: prices, stock, and customer agreements come live from the ERP.
• Fewer errors: no more manual data entry, so no typos or transcription errors.
• Faster turnaround time: orders are immediately ready for processing and delivery.
• Reduced workload: the internal sales team frees up time for more valuable work.

Which ERPs does Marcando support?

Marcando currently integrates with AFAS, Adsolut, Business Central, Navision, Exact, Odoo, and Dave & Venice.

Thanks to our proprietary technology, we can connect new ERPs quickly, efficiently, and reliably. Don't see your ERP on the list? There's a good chance we can still connect it for you without any hassle. Contact us for more information.

How does an ERP integration work in practice?

Once a connection is set up, it becomes a SaaS product with ongoing maintenance, support, and updates. The integrations are plug-and-play, highly configurable, and adaptable.

We deliberately avoid custom code, because our deep ERP integrations already include the necessary functionality. Customers choose which features they want to activate themselves. This makes the integration not only faster to set up, but also cheaper and more robust to maintain: no fragile custom work that breaks with every ERP update.

Marcando is the B2B e-commerce platform for wholesalers, distributors, and manufacturing companies. We automatically synchronize your online sales with inventory, pricing, and customer data via your trusted ERP, allowing customers to order from an always-up-to-date catalog at their own specific prices. Our AI functionality even automatically converts emails and purchase orders into sales orders. The result: more orders, processed faster, with fewer errors and less manual work, giving your internal sales team and representatives time to focus on the customer again. Curious about what this could mean for your business? Get in touch for a no-obligation demo.

Frequently asked questions

Why does a B2B e-commerce platform need to integrate with an ERP?
The ERP contains all the data needed for sales: customers, prices, discounts, stock, and customer-specific agreements. The ERP integration displays this data live in the webshop and customer portal, ensuring that orders are placed into the ERP automatically and error-free.

Which ERPs does Marcando support?
Marcando integrates with AFAS, Adsolut, Business Central, Navision, Exact, Odoo, and Dave & Venice. Thanks to our proprietary technology, new ERPs can be added quickly and reliably.

Can you automatically import orders received via email into the ERP?
Yes. Marcando uses an AI layer that reads emails and attachments—such as PDF purchase orders, Excel files, and Word documents—and automatically converts them into orders in your ERP. Messages via Messenger and WhatsApp are processed as well. Your internal sales team no longer needs to retype anything, which saves a significant amount of time.

What happens during an ERP update or price change?
The integration is configurable, so a simple adjustment is usually all that is needed. Because we avoid custom code, the integration is more robust during updates. Maintenance, support, and updates are all included in your subscription.

Is an ERP integration custom work?
No. Marcando’s integrations are plug-and-play and highly configurable. They are set up as a SaaS product with ongoing maintenance, rather than fragile custom code that causes problems every time a change is made.

Does the integration keep stock levels synchronized?
Yes. Stock levels, prices, discounts, and customer-specific agreements are pulled live from the ERP. Customers cannot order products that are out of stock, which prevents errors and backorders.

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