Marcando Headless API for agencies

The easiest link between a webshop and ERP

With Marcando's Headless API, building a webshop is child's play. We take care of the integration with the ERP systems SMEs use most, so you can offer your clients a complete solution without custom development.

The comparison

Integrating via Marcando, a world of difference

When you build a webshop with Marcando, you're ahead from the very first click.

Without Marcando

You solve the puzzle yourself, again for every new project.

With Marcando

The puzzle is already solved. You build the front-end.

Learning curve
Without Marcando
Every ERP package works differently. With every new project, you have to figure it all out yourself.
With Marcando
One integration for ten ERP packages. Learn one and you know them all.
Scalability
Without Marcando
Once your project takes off, you hit the limits of the ERP and your webshop slows down.
With Marcando
Storage and syncing run on our side. There's no server to set up.
Going live
Without Marcando
The integration is on the critical path. Your design is done, but you can't go live until the data is right, and that maintenance isn't in any quote.
Met Marcando
We keep track of ERP package updates. Your website just keeps running.
Maintenance
Zonder Marcando
ERP packages keep changing. That maintenance is on you, and you pay for it yourself.
Met Marcando
Checkout, promotions and a customer area are included as standard, and you style them yourself.
Fetching one price
Zonder Marcando
One price, for one item
GET /articles
item data
GET /pricelists
which price list?
GET /customers
customer group - rate
GET /agreements
custom deal? promotion?
GET /discounts
volume discount?
+ your own logic: so what's the price?
Met Marcando
query {
product(sku: "ABC-123") {
customerPrice(customer: "C-4471")
priceTiers { qty price }
stock { available }
}
}
Time to first demo
Zonder Marcando
Weeks to months
Met Marcando
10 working days
Division of work

You build the front end, we handle the ERP integration

You build everything the customer sees, and you can rely on our ERP data. No need to lose sleep over the underlying infrastructure.

You build the front-end

Design happens in the tools you already use. Building and maintaining a connector takes time you'd rather spend on design and clients.

We keep the integration running

The integration runs on our side: hosting, backups, updates... There's no server for you to set up, and no phone ringing on your end when something goes wrong.

Checkout and customer area included

Checkout and promotions come as standard, and you can style them in your own visual identity. Support and maintenance of the integration are included.

An all-in-one solution

From catalog to invoice, it's all included

Catalog

Product search, filtering, categories and variant lookup.

Stock

Real-time stock per product, straight from your ERP.

Basket

Add and validate items with your customer's prices.

Checkout

Marcando-hosted checkout, easy embedding.

Customers

Customer data, accounts and authorization.

Orders & Quotes

Place and track orders, and manage quotes.

Invoices & Receipts

Pull invoices and receipts from the ERP.

Built for B2B

Tailored to the business customer

The right price for every customer

Customer-specific prices, volume tiers and time-limited deals are applied automatically. You don't have to work out which discount applies.

No confusion about your stock

We follow your ERP and show theoretical and available stock. Order units and temporary discounts are ready to go, without you having to recalculate anything.

More than just the webshop

Marcando covers the entire flow, so customer credit, order history and invoices are available too. That way the API covers the full purchase, from order to invoice.

Documentation your AI agent can read on its own

The entire API is documented in a way your AI assistant understands right away. Give it the docs and you'll have a working query within five minutes.

Time to market

Together we lay the foundation you can build on

Behind the scenes, we help make every project a success. At the start, we discuss your plans and the license you need, so we can set up the integration. After that, you're free to build on the API, and we're always ready to support you where needed.

Day 1 - API access

You get access to the documentation and code examples, and can try out the API right away.

Day 2 to 9 - Building

You build the catalog and content pages in your own tools, directly on live ERP data.

Day 10 - First demo

You show your client a working webshop, with their own products, prices and stock.

Become a design partner

Win more quotes, and earn along the way

Deliver the same outcome for your client at a fraction of the build and maintenance cost.

Write sharper quotes

No learning-curve buffer for an ERP you don't know yet. The integration always behaves the same way, so your estimates hold up.

More projects per year

No servers, no backups, no support requests landing on your desk. That time goes to more projects, and to the work your clients choose you for.

Recurring commission

Your client pays their subscription directly to Marcando. You earn a commission on it for as long as it runs, without having to send an invoice.

A foundation you can build on

85k+

orders without a sales office

€100M+

revenue facilitated

200k+

active users

FAQs

What's the difference between B2B and B2C?

B2C (Business to Consumer) involves sales to consumers. Products usually have a single price, sometimes with volume discounts for large orders. VAT is added, and OSS (One Stop Shop) regulations, which Marcando complies with, play a role here.

‍B2B (Business to Business) involves sales between businesses. Multiple pricing agreements are often possible, and VAT is less relevant because it's managed internally.

What is an ERP?

An ERP (Enterprise Resource Planning) system is software that helps to connect all the different parts of a company into one central system. This includes functions such as purchasing, inventory management, sales, finance and HR. This ensures better collaboration and overview, allowing companies to work more efficiently and save costs thanks to real-time information.

What is the difference between an ordering platform, customer portal and webshop?

They are all somewhat overlapping terms that can mean the same or something different depending on the context.

‍

Webshop: An online sales channel that is usually B2C-focused, such as bol.com or Amazon.

Ordering platform: An online portal for businesses (B2B) to place orders with suppliers.

‍Customer portal: A component of both a webshop and an ordering platform where customers manage their information, orders, and invoices.

Can I use Marcando only if I already have an ERP?

No, Marcando can also be used standalone to centralize orders. However, it works best with an ERP because it can utilize all data and agreements from your ERP for maximum operational efficiency.

I don't have images in my ERP, what now?

No problem. Marcando works great without photos, especially in a B2B context. If you do want photos, you can upload them via the ERP or directly via Marcando.

What is the lead time?

An average of 6 weeks, depending on various factors such as the customer's time investment (an average of 16 hours) and the correct use of the ERP. Some projects have already been completed within 1 week.

What is the cost?

For pricing information, check out our pricing page.

Join Marcando

Curious about what Marcando can do for your company? Samuel is happy to tell you all about it in an extensive demo.

Book a demo with Samuel
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